Coats

A coat shapes the whole outfit — everything underneath falls into place around it. Persona's styles focus on comfortable fits and clean cuts that are easy to live in day to day. Wear them with wide-leg trousers or jeansfor a balanced silhouette, or layer one over a dress when you want something that feels a little more effortless.

Trench coats and raincoats

The trench coat doesn't really need an introduction: belted waist, clean lines, works with almost everything. With cigarette trousers or jeans it pulls together a polished, contemporary look without trying too hard. Raincoats take a more pared-back approach, built for wet weather but practical enough for daily wear. Both add to the outfit without overwhelming it.

Jackets and pea coats

Heavy jackets and parkas are made to handle the cold without fuss, while the peacoat, shorter, more structured, brings a sharper character to everyday dressing. Both sit naturally with denim, slim-fit trousers or joggers. Where a softer jacket keeps things relaxed, a pea coat gives the look a more defined edge, even with the simplest of outfits.

Padded jackets

When the temperature really drops, a padded jacket is the straightforward answer. Warm but lightweight, it layers easily over whatever you're wearing. More streamlined styles work well with straight-leg trousers or jeans; roomier, cocooning cuts are made for casual days with joggers or knitwear. Practical without looking like you've given up on the outfit.

Capes and duster coats

A Capes and duster coats is the kind of layer that does a lot with very little. It drapes over the outfit without restricting it, adding movement and a quiet elegance to mid-season dressing. Over shirts, blouses or light knitwear with straight-leg trousers or denim, it's an easy way to make a daytime look feel considered.